Quadriga Private Equity is a private equity firm focused on buyout or growth capital investments in quality companies in Thailand and Southeast Asia

We seek a symbiotic approach whereby we partner with existing owners and/or management to provide growth capital and accelerate growth through market and geographic expansion, product line extensions, M&A, through to a public stock market listing.

We are owned and managed by Southeast Asian professionals with over 100 years’ combined experience of leading successful companies as well as advisory, M&A, venture capital, and private equity investments in the ASEAN market.

Leveraging on our strong network with various domestic and international financial groups, professional firms, and entrepreneurs, especially in Asia, enhances our ability to identify corporates with the right technology and expertise to partner our portfolio companies and take them to the next stage of growth.

Our Approach

Our unique approach working in partnership with our investment portfolio companies to shape strategic direction, recruit and develop talent, align incentives, enables accelerated growth potential, regional/global expansion opportunities, access to capital, enhanced return on capital employed, and value monetization.

Our typical investments are in small to mid-market companies with the following parameters:
  • Enterprise value
    US$5 to 100 million
  • Investment size
    US$5 to 30 million per deal
  • Preferred sectors – Manufacturing, services, consumer, fintech, healthcare, beauty, and education. The Fund will also consider deals in the technology sector.
  • Equity stake
    25% to 100%
  • Type of deals – MBOs/LBOs, corporate carve-outs, privatizations, family succession, growth capital
Our Value Add

Our partners’ extensive value creation experience is to be leveraged to offer a hands-on approach to help shape, acquire necessary resources (human and capital), and grow portfolio companies at various stages of corporate life cycle. Together with our strategic and investment partners, here are some examples of how we help our portfolio companies:

  • Initial Public Offering

    Our team has a long professional history of successfully completing initial public offerings for portfolio companies on regional exchanges. We offer hands-on assistance on the end-to-end process, including preparing the equity story, pre-IPO ownership structure, appointment of underwriters and negotiation of offering terms.
  • Trade Sale

    Our team also has extensive experience in maximizing shareholder value through trade sales. With our international partners, we are well positioned to attract international strategic buyers - including firms looking to penetrate/expand into ASEAN - for our portfolio companies.
Sell Your Business


  • Quadriga’s transparent and streamlined process allows you to successfully exit your business with confidence and ease.

    • • Exit your business in 2-3 months
    • • Eliminate the worries and stress of running a business and generating positive cash flow
    • • Realize multiple years of future profits today
    • • Sell worry-free and save on legal and broker fees
    • • Be confident your business will continue to grow and thrive after your exit
  • Easy 4 Step Process.

    • Step 1: Pitch your Business

      Share your story with us, the product/service value proposition, sales channel e.g.online/offline, management team profiles, financial performance, aspirations, etc.
    • Step 2: Get a Valuation

      We will provide you with a preliminary valuation and a Letter of Interest (LOI) if your business fits with our criteria.
    • Step 3: Accept the Offer

      If you like our proposal, our team will perform the required due-diligence to validate the information that has been provided.
    • Step 4: Successfully Exit

      Once we verify the information is accurate and any risk is successfully mitigated, we sign the formal contract and you’ll get paid in cash!


Why Quadriga?

• Our transparent criteria and streamlined process will save you time and money on financial and legal paperwork and fees and ensure you receive an attractive valuation for your business.

How does Quadriga’s process work?

• We first look at the attractiveness of the industry and its continued growth or sustainability potential. We then work with you to understand the inner workings of the business, its key strengths and weaknesses, opportunities and threats. Our team will then request some company information to perform a preliminary valuation and extend an offer. If you like our offer, we will work with you to perform due diligence and seek to close the deal. If everything works out, you will get paid in cash for your business.

Will my business continue to thrive?

• Your business is your baby and we get it! We have an amazing team of professionals who are passionate about growing and adding value to businesses. Your business is in good hands… we’ll do you proud!

How fast is Quadriga’s process?

• Unlike traditional brokers, which can take 6-12 months, we conduct all our decisions in-house, and depending on how soon you get provide us with information on your business, we typically close deals within 2-3 months. Our dedicated team will work with you closely throughout the process so you know exactly where we are at each stage.

Is my information safe?

• Yes! We’re an established institution that takes every precaution to protect your information. We sign a non-disclosure agreement (NDA) with you prior to going through your data room. We take the safety and confidentiality of your data seriously.

What happens in due diligence?

• We verify accounting and financial records, sales receipts and inventory, assets, etc. to ensure that the information provided matches expectations. Our team of experts will help you through each step and make sure the process is easy and pain-free.

How much is my business worth?

• Each business is different; however, we use widely accepted standards to perform a valuation of your business. Various factors are taken into consideration including the business value proposition, the growth, and the margins achieved. We strive to offer a business valuation that is fair to both parties.

• In certain circumstances, if you believe in the strong potential of the business, we can discuss having you retain a certain % stake in the business with the option to sell it in the future; in these cases, we would request a right of first refusal for this stake. In such circumstances, we may also agree to a pre-determined formula to purchase this remaining stake.

Strong Expertise

Our professionals come from a career steeped in value-creation. We are confident of creating exponential value for the companies that we invest in and taking founder-led companies to the next level of growth. We have led and executed several engagements and deals including:

Our Team

Chavapas Ongmahutmongkol (Joe) is a founder of Quadriga Private Equity and Quadriga Advisory, a leading strategic and financial advisory firm advising Boards and C-Suite officers on various top-management issues.

He is one of Thailand’s leading management consultants and for the past 20+ years, has been advising a range of clients ranging from General Motors, Temasek (NOL/APL), PTT PLC, PTTGC, ThaiOil, Intouch, SCG, Thai Airways Catering, BAFS, Tipco, ThaiWah, Siam Commercial Bank, Krung Thai Bank, Osotspa, Singha, Dusit Thani, Airports of Thailand, BTS, etc. He is also a founder of PrimeStreet Advisory Group, PrimeStreet Consulting, and was a former consultant at the Boston Consulting Group (BCG).

Chavapas serves on various public e.g.B-52 Capital PCL, Jakpaisarn Estate PCL and private Boards and has been teaching Management Consulting at the Faculty of Commerce and Accountancy at Chulalongkorn University for the past 10-years+.

He is also a founder of the Bangkok Venture Club, Thailand’s largest active angel investor group, and a founding member of the ASEAN Angels Alliance, a partnership of angel groups across 8 ASEAN countries. His personal investments have included start-ups in the fintech, marketplace, health & beauty sectors. He is also a co-founder of the HBS Alumni Angels, Thailand Chapter.

Chavapas has served as an advisor/mentor/judge for various business plan/case competitions including the 1st DTAC Accelerate, UnLtd Thailand by ChangeFusion, Banpu Champions for Change, Magnolia’s iCare creative social business contest, Climate Cool by British Council, Ashoka’s Youth Venture, Thailand Social Enterprise Office (TSEO), Chulalongkorn International Case Competition (CICC), Thammasat University Business Case Competition (TUBC), MAI Bangkok Businss Challenge @Sasin, Hong Kong PolyU Innovation & Entrepreneurship Global Student Challenge, Topica Founders Institute (Vietnam), Korea Venture Capital Association, Tigers@Mekong, etc.

He received his MBA from the Harvard Business School on a Fulbright Scholarship and currently serves as Vice-President of the Harvard Club of Thailand and Board Director of the Harvard Business School Association of Thailand.


Rick’s expertise is in identifying investment opportunities within ASEAN and frontier markets.

Rick was Goldman Sachs Asset Management’s (Singapore) Lead Portfolio Manager for Asia ex-Japan and Co-Lead for N-11 (frontier markets) equity funds.

Prior to that role, Rick served as Director of Research for ASEAN at Goldman Sachs Global Investment Research (Singapore). Prior to Goldman Sachs, Rick was J.P.Morgan (Thailand)’s Head of Research for Thailand, Indonesia and the Philippines and the UBS (Hong Kong) Head of Equities & Head of Research for Indonesia and Philippines.

Rick has a Master of Science degree from the School of Engineering, Stanford University.


Hardy’s expertise is in industrial goods, automotive, and supply-chain logistics.

Hardy was a Senior Principal, Asian Industrial Goods Practice at the Boston Consulting Group and a Principal in A.T.Kearney’s Asian Automotive Practice.

Later, he served as a Member of the Global Account Management Leadership team in Asia Pacific for TNT Express Worldwide N.V. He then joined DKSH (Thailand) as the Executive Business Director for FMCG Logistics and Supply Chain. Hardy later formed TVS Logistics Siam as a management shareholder and served as Managing Director and was concurrently Vice President, South Asia of TVS Asianics Supply Chain Solutions based in Singapore.

Most recently, Hardy headed up the Commercial Operations of Thai Yarnyon Intersales, a multi-billion (revenue), leading luxury van converter based in Bangkok, Thailand. Hardy is a graduate of Columbia University and the Wharton School, University of Pennsylvania.

Supachai Hansuebsai

Prior to joining Quadriga, Supachai was a marketing professional with over 20 years of experience in FMCG, retail, pharmaceuticals, healthcare, biotechnology, and insurance.

His areas of expertise includes but are not limited to Marketing Strategy, Marketing Research, Brand Management, Sales Promotion Management, Trade Marketing, Network Marketing, Advertising, and Consumer Research.

Supachai was a senior consultant at AON Consulting. He was in charged of formulating and delivering employee benefits consulting to corporate customers in Thailand.

Supachai was a marketing executive at Kao Commercial (Thailand), where he double the market share of Feather Shampoo in 1994.

Supachai is also a holder of the Certified Professional Marketer from Asia Pacific Marketing Federation as well as a Fellow Chartered Financial Practitioner from Asia Pacific Financial Services Association.

He is also a lifetime member at Marketing Association of Thailand (MAT). He has been awarded the Marketing Excellence Award for his outstanding achievement at Abbott Laboratories.

Choedpong Khannabha (O)

Choedpong’s expertise is in finance and strategy of technology-based businesses, innovation-led growth strategy, venture building, and perspectives from digital transformation. Choedpong was an analyst for McKinsey & Company, USA; a Program Manager at Microsoft in Redmond, WA, USA; a Product Director at Kaidee.com, Bangkok, Thailand; and a tech startup entrepreneur at Phuket Application Co. Ltd., Phuket, Thailand. Additionally, Choedpong runs venture building programs and innovation capability building programs for many well-known clients, including AP, PEA, ThaiCom, GECS, PTT GC, Gulf, etc.

At McKinsey, Choedpong developed expertise in operations optimization of large commercial banks, having crafted strategies that delivered hundreds of millions of dollars. At Microsoft, Choedpong drove new product bring-ups with hardware partners often with non-traditional revenue models, driving hundreds of millions of dollars of revenue growth from new product features. At Kaidee, Choedpong led the transformation of the product team from project-based to product-led, imbuing it with innovation practices, and led the design and creation of platform-wide revenue-generating features. At Phuket Application, Choedpong built a tourism platform startup from scratch, which matches independent travelers with local boat operators for extraordinary experiences.

Besides his professional responsibilities, Choedpong serves as Vice President and Treasurer of the Stanford Alumni Club of Thailand, created a course in Product Management at Thammasat University, occasionally teaches at KMITL, MFL, PSU, and other universities on the topics of entrepreneurship, entrepreneurial finance, negotiation; and runs an AI research project creating a new core technology for smart city solutions. Choedpong is a graduate of Stanford University.

Naoe Miyata

Naoe brings to Quadriga a distinctive perspective on cross-border strategic collaboration and deal making between Japan and Thailand, leveraging his background in consulting and rich entrepreneurial experience. Naoe is currently Quadriga’s principal representative in Japan.

Having obtained a degree in Mechanical Engineering from Santa Clara University in the United States, Naoe embarked on a professional journey as a design engineer in the automotive industry. In this capacity, he oversaw the integration of new technologies and designs while actively bridging the gap between the United States and Japan. After six years in the automotive sector, Naoe pursued further academic achievements by completing an MBA at the Sasin Graduate Institute of Business Administration at Chulalongkorn University.

Naoe was the founder of 'Coin⇄ Back’, a service dedicated to donating excess foreign currency to charitable causes. Subsequently, he played a crucial role in establishing ServisHero, a Malaysian startup, serving as its Chief Operating Officer and leading talent acquisition efforts for its entry into the Thai market. Leveraging his experience in initiating and growing businesses, Naoe transitioned to the field of design consulting, assuming the role of a Business Designer at IDEO Tokyo.

Currently, he also functions as an innovation business consultant and acts as a bridge between Japan and Southeast Asia, Naoe provides invaluable support to businesses in venture building and business design across various sectors. His clientele ranges from conglomerates to SMEs in diverse industries such as agriculture, F&B, manufacturing, medical, and energy. Drawing from his personal experience in building a startup from scratch, Naoe specializes in "zero to one" venture building. This involves employing creative design to transform ideas into tangible products and services through a customer-centric approach. His expertise spans vision setting, team and culture building, operational excellence, problem-solving, product development, customer acquisition, and establishing strategic partnerships.

Additionally, Naoe serves as a JETRO Bangkok Business Advisor, aiding businesses in their overseas expansion efforts between Japan and Thailand. He is committed to fostering collaborative initiatives and contributing to the dynamic landscape of innovation. His ongoing efforts underscore a steadfast dedication to facilitating the growth and success of enterprises in Japan and Thailand, emphasizing collaboration, innovation, and the establishment of new ventures.


Pisakwalee has extensive experience managing and growing leading consumer brands. His career has seen him venture through Colgate Palmolive, Osotspa, DKSH.

He was former Managing Director of Malee Enterprise, instrumental in the company’s turnaround.

Pisakwalee was also former Managing Director at Seagram (Thailand) Co., Ltd. In the past couple of years, he has been an advisor and consultant to several leading corporate CEOs and companies.

Piyapong Wechasethanon

Piyapong is an expert in digital marketing and retail development.

Piyapong has extensive experiences in the retail sector where he has held several top management positions including the Director in Digital Business Development and Strategy at T.C.Pharmaceutical Industries (Red Bull), the Associate Director in Business Development & Strategy at Siam Makro (Public), the Director of Business Development at Big C Supercenter (Public), and the Head of Retail Services at Ek-chai Distribution System (Tesco Lotus).

He also brings board experiences in the field of banking and credit where he was the First Vice President of business development at Kasikornbank, Vice President of marketing at AEON Thana Sinsap (Public), Vice President for Marketing for Citibank Ready Credit, and Senior Manager for Marketing and Client Management at GE Capital (Thailand).

He has also held head of business segment marketing/market development posts at TRUE (TA Orange) and Kodak. Piyapong holds an MBA from the USA.

Tatporn Tanawarit

Tatporn is an expert in market research and organization management. Tatporn has over 20 years advisory experience with various leading consulting and market research firms.

Her consulting experiences include corporate strategy, marketing research, and organization development.

Clients have included public, private and non-profit organizations. Tatporn has served various industries including retail banking, property, energy, FMCG, retail, F&B, health care, trading and logistics.

She has also been qualified as a trainer for Gallup and Dale Carnegie. She was previously a columnist for Post today, Crisis Watch Column. Prior to Quadriga, she had worked with Gallup, TNS and Primestreet. She also spent years at the Bank of Ayudhaya working on marketing strategy and campaign management. Prior to that, she was a senior analyst at the Thai bond market association where she was responsible for bond market analysis and model development.

Tatporn holds a Ph.D. candidate, Public Administration, Political Science, Ramkhamhaeng University and has degrees in MSc., Operations Research from the University of Strathclyde, Glasgow and a BSc., Economics from Chiang Mai University

Strategic and Operation Advisory
3-5 year strategic plans, market entry, feasibilitystudies, market value enhancement and managing transformational transactions
Financial Advisory and Investment Banking
Valuation, due diligence,feasibility studies and CFO issues (e.g., capital structure and allocation)
Execution and Implementation
Implementation of strategic plans and handholding throughout process.
Investment banking execution such as acquisitions, IPOs and financing issues.
Business Alliance Commemorative Ceremony:
Marubeni, Karmart PCL, and Quadriga Private Equity Forge Strategic Collaboration Targeted at Transformational Leadership and Market Orientation
Bangkok, Thailand — September 21st, 2023 —

In a landmark event held at The Okura Prestige Bangkok, the business world witnessed the formalization of a dynamic strategic partnership. Marubeni Corporation, Karmart PCL, and Quadriga Private Equity came together to celebrate the dawn of a new era in business collaboration.

The ceremony, aptly titled the "Business Alliance Commemorative Ceremony", marked the culmination of months of strategic planning and vision-sharing. Attended by esteemed VIPs and witnessed by a selected gathering of industry leaders, the event was a resounding success.

A Trio of Visionary Organizations

Marubeni Corporation, a global powerhouse, was represented by Mr. Masayuki Omoto, CDIO & Chief Operating Officer of the Next Generation Business Development Division. Mr. Kazuo Hidaka, Senior Operating Officer for ASEAN & Southwest Asia, and President of Marubeni Thailand Co., Ltd., joined him. Additionally, Ms. Eiko Shirai, General Manager for the Wellness Department at Marubeni Corporation, graced the occasion.

Karmart PCL, a trailblazer in the cosmetics, beauty and wellness industry, was proudly represented by Mr. Wiwat Theekakhirikul, Founder, CEO, and Managing Director, alongside Mr. Wongwiwat Theekakhirikul, Assistant Managing Director, who manages all overseas expansions of the corporation.

Completing the trio is Quadriga Private Equity, a prominent player in the world of private equity, which was represented by Mr. Chavapas Ongmahutmongkol, Managing Partner and Chief Investment Officer.

Inspiring Speeches by VIPs

Mr. Masayuki Omoto of Marubeni Corporation delivered an inspiring speech, highlighting the values that guide their business: fairness, innovation and harmony. He emphasized their commitment to shaping the future for the next generation and shared Marubeni's deep-rooted history in Thailand. He expressed gratitude for the partnership with Karmart and Quadriga Private Equity, stressing that their alliance presents a promising hope for the future.

Mr. Wiwat Theekakhirikul of Karmart PCL shared a personal anecdote about his journey from Distar to Karmart across the past four decades. He emphasized the need for adaptability and resilience in a rapidly changing world. He also spoke of the power of diversity and collaboration, underscoring how the partnership with Marubeni aligns with Karmart’s strategic objectives. His speech concluded with an inspirational message of collaboration, determination and boundless potential.

Mr. Chavapas Ongmahutmongkol of Quadriga Private Equity recounted the journey that led to the strategic partnership. He highlighted the meticulous analysis that went into selecting this alliance and thanked all those who played a role in making it possible. He outlined the strategic benefits of the deal, including expanding Karmart's reach in regional and global markets through Marubeni's network and the potential for significant returns for existing stakeholders of Karmart.

The ceremony continued with the signing of the agreement, symbolizing the commitment of all three partners towards shared goals and a brighter tomorrow. Tokens of appreciation were exchanged, with Karmart presenting bouquets and products symbolizing its Thai heritage, Marubeni offering traditional Kimono grounded upon its Japanese legacy and Quadriga Private Equity presenting a token representative of Thai art.

The event concluded with a toast, celebrating the strategic partnership and the promise of a prosperous future for Marubeni, Karmart PCL, Quadriga Private Equity and their valued partners, while setting the stage for a golden future of collaboration, innovation, and shared success among these visionary organizations.

From Left to Right: Mr. Wongwiwat Theekakhirikul, Mr. Wiwat Theekakhirikul, Mr. Chavapas Ongmahutmongkol, Mr. Masayuki Omoto, Mr. Kazuo Hidaka, Ms. Eiko Shirai

Selected Firm and Individual Track Record

  • Address
    Quadriga Private Equity Co., Ltd.
    Gaysorn Tower
    Unit 25.20, Level 25
    127 Ratchadamri Road
    Lumpini, Pathumwan, Bangkok 10330
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